Abu Dhabi Tourism & Culture Authority Launches New Global Destination Campaign

31 Oct, 2016

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), which conserves and promotes the emirate’s heritage, culture and traditions and is developing a leading cultural landscape to support its evolution into a world-class, sustainable destination of distinction, has launched a new worldwide promotional campaign aimed at encouraging travellers to experience Abu Dhabi’s ‘extraordinary stories.’

The campaign highlights Abu Dhabi as the inspiring destination for those wanting to experience cultural authenticity and diverse natural assets aligned to the Abu Dhabi Plan’s objectives of delivering an original and attractive tourism and cultural destination.

“It tells the extraordinary story of Abu Dhabi, from its ancient past to its modern wonders, guiding audiences through breathtaking natural environments and exhilarating experiences,” explained His Excellency Mohamed Khalifa Al Mubarak, Chairman, TCA Abu Dhabi. “Every filmed moment, every photograph and word evokes the poetic beauty and authenticity of the emirate, which invites travellers to become a part of its story.

Press Release