Tourism Strategy 2030

A new era of expansion and strategic development for Abu Dhabi

His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, approved the launch of the emirate’s Tourism Strategy 2030.

AED 90BN

Tourism contribution
to GDP by 2030

39.3M

Annual visitors
by 2030

178K

New jobs by 2030
(Direct, Indirect
and Induced)

Abu Dhabi’s Tourism Strategy 2030 outlines plans to boost visitor numbers to 39.3 million and increase the sector's GDP contribution to AED 90 billion by 2030. It also aims to create 178,000 new jobs within the Tourism ecosystem, positioning the emirate as one the fastest growing global destinations for international visitors.

Developing capacity: 4 strategic pillars to foster sustainable growth:

- Offering & City Activation: Enhancing visitor experience, from cultural sites to new hotels and retail offerings.

Last Modified - 11/08/2026

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