Sponsorship Application

Sponsorship plays a vital role in the development and exposure of Abu Dhabi to an international audience. The effectiveness of sponsorship differs depending on the level of market maturity.

A ‘sponsorship’ initiative should ideally do the following for The Department of Culture & Tourism:

Generate exposure for Abu Dhabi and increase awareness
Enhance Abu Dhabi’s international profile and reputation
Promote international goodwill and understanding
Boost economic diversification and growth
Stimulate private sector business
Motivate and inspire the community

The Department of Culture & Tourism has taken a proactive approach to attract world class events and encourage promoters from around the world to consider Abu Dhabi to stage their next event. The strategy is based on procuring the right events through sponsorship that provide the necessary ingredients and benefits to enhance the economic impact, destination awareness, media value and sustainability of Abu Dhabi.

SPONSORSHIP EVALUATION
Screening and selection of the appropriate event or sponsorship for The Department of Culture & Tourism requires a detailed submission of all host / sponsorship rights and benefits. These benefits should fall in line withThe Department of Culture & Tourism vision, mission, values and objectives.

In order to submit your sponsorship request please complete the form below. You will be able to submit a full proposal towards the end of the form and add comments along the way. Complete one sponsorship request for each type of package offered (i.e Destination Partner, Title / Headline Sponsor, Associate Sponsor, Secondary Sponsor etc.) Please answer all questions and ensure you include a budget and / or rights fee for your event / sponsorship request. All information will be treated confidentially.

DESTINATION AND POLICY RESTRICTIONS
The Department of Culture & Tourism will not support the following:

Properties that do not fall in line withThe Department of Culture & Tourism vision, mission, values, objectives and sponsorship policy
Multi-sponsor properties with other tourism authorities involved
Properties that could potentially create a reputational risk
Properties that contradict our environmental and ethical policies

Thank you for considering The Department of Culture & Tourism as a potential partner.

Last Modified - 07/08/2025